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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

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Creating Michelin-star Quality for the Masses

Harvard Business Review

But it's this set of beliefs that explains why Western companies fail to succeed in emerging markets where middle class consumers demand good quality at low prices, and why these companies struggle to develop value-for-money products for their home markets during slow growth times like these.

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A Playbook for Making America More Entrepreneurial

Harvard Business Review

Although it’s difficult to measure directly, entrepreneurship is understood to be a way to a middle class life. The type of capital required and its source depends on the type of business, its stage of life, and its strategy for the future. A supplier might need a working capital loan to finance a big order.

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How One CEO Grows Her Business with Feeling

Harvard Business Review

Because the "unmentionable" subject of menstruation is taboo, the market failure — supplying cheaper pads — had never received the attention it deserved. As product is sold, some of the initial working capital that SHE puts up is paid back, with the entrepreneurs eventually owning their local franchises.

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Telecom's Competitive Solution: Outsourcing?

Harvard Business Review

Google has its own contender in the market, Google Voice. Due to huge capital requirements, these investments could exert considerable pressure on the working capital of the carrier company. Its market cap has steadily grown over the same period and stood at around US$30 billion as of 2010.