Big Bets vs. Little Bets and the future of HP
Harvard Business Review
MARCH 22, 2011
HP had grown so large, to about $30 billion in sales, that Barnholt and other senior managers felt pinched to reach their double-digit growth goals. They then researched and analyzed the markets, segmented them, and developed products. If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it.
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