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What U2 and the US Navy Have in Common: Connecting with Core Employees

Michael Lee Stallard

We are committed to something larger than ourselves: the protection of America’s interests around the world and democracy.” This made it safe for people to disagree and express views that were outside of the consensus view. The Voice Bridge U2 is further unified by its participative, consensus-oriented decision-making style.

Long-term 207
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The Problem with Trend Tracking

Harvard Business Review

To qualify as a trend, something must represent an emerging consensus. The food world committed some years ago to local supply. Seth Godin suggests that even time could be made more local. A trend, for anthropological purposes, has to be a change in how culture defines how we see and act in the world. Novelties come and go.

Trends 13
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How Story Platforms Help Global Brands Go Local

Harvard Business Review

Despite the chaos in the virtual absence of government, the metropolitan region of some 14 million was taken over in January by an Arabic pop music video urging people to "go crazy" by committing acts of kindness to spread happiness. The marketing guru Seth Godin recently announced that content marketing "is all the marketing that''s left."

Brand 8