Remove Commitment Remove Goal Remove Net Present Value Remove Process
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How CMOs Can Get CFOs on Their Side

Harvard Business Review

CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. Together with the CFO, the CMO must develop a set of objectives that directly deliver on financial objectives and business goals. Help CFOs focus on the long term. Get more for the money.

CFO 8
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How to Choose the Ideas Your Company Should Invest In

Harvard Business Review

My last post described how Innosight follows a three-stage process to evaluate investment proposals from outside entrepreneurs. After this starting point, however, our VC process holds pretty well. Note what isn't part of the decision: an idea's net present value or return on investment.

Company 15
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Is Your Business Biased Against Innovation?

Strategy Driven

Many conventional metrics we use to estimate value are based on faulty assumptions. Net present value [NPV] is a case in point. Discovery-Driven Growth : A Breakthrough Process to Reduce Risk and Seize Opportunity by Rita McGrath. Japan, Infosys, and Sagentia in the UK.