In the CEO Afterlife

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Tips On Honing A Culture Of Winning Through Focus by Martin Zwilling

In the CEO Afterlife

Well-articulated goals and metrics. Innovation initiatives of any appreciable scale require a formal, intentional resource commitment, and work best bottoms-up. No organization, large or small, can manage more than five goals and priorities without becoming unfocused and ineffective. Build it at the start and don’t ever lose it.

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Why Mission Statements Suck | In the CEO Afterlife

In the CEO Afterlife

“We are committed to being the world’s premier petroleum and petrochemical company. These unwavering expectations provide the foundation for our commitments to those with whom we interact.” Every employee knew the purpose and they worked hard as a team to reach the goal. Starbucks achieved the target two years early.