Speak To The Heart To Lead Change
Tanveer Naseer
MARCH 17, 2015
The following is a guest piece by Dianna Booher. I’ve sold millions and millions of dollars during my 30 years at IBM, and it never occurred to me that people make their buying decisions based on emotion first, and then justified with logic,” John said to me over dinner a few weeks ago. The list of emotional upheaval goes on.
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