Leading Blog

NOVEMBER 5, 2018

It requires skills that too few have developed. It’s why companies like Google and Intel have called upon corporate anthropologists to bring give them fresh perspectives on their own businesses. And then they use their findings to help companies rethink how, and why, they’re doing things.”. Find their pain points.

Innovation 301

Innovation Simon Case Study Storytelling 301

CoachStation

MARCH 7, 2016

Finally, it has forced me to think about and clearly articulate answers to the excellent questions that Maddy had developed. If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. It’s why the business exists.

Self-aware 146

Self-aware Ethics Tools Finance 146

Women on Business

JANUARY 11, 2011

According to author and thought leader Simon Sinek, people buy the “why.” While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. By Maribeth Kuzmeski Why do people do business with you? Many times it doesn’t seem clearly defined.

Press Release 167

Press Release Discount PR Marketing Strategy 167