Harvard Business Review

OCTOBER 13, 2023

Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies. But in doing so, it also drew attention away from other inclusion gaps.

Prahalad 22

Prahalad Productivity Products Marketing 22

Building Personal Strength

SEPTEMBER 3, 2012

I checked their website and they seem to have quite a diverse array of stylish clothing for young people. The company seems to have a handle on what this market segment likes. Have you ever bought anything from Urban Outfitters? Young people with money, that is.

Market Segmentation 90

Market Segmentation Fashion Diversity Marketing 90

Harvard Business Review

NOVEMBER 4, 2013

Sales teams and marketing teams pursue a common objective: create customer value and drive company results. But sales and marketing don’t always get along. Marketers think in terms of aggregate customer segments; sellers think in terms of individual customers. Marketers design strategies; sellers implement tactics.

Marketing 11

Marketing Market Segmentation Short-term Merchandising 11

Harvard Business Review

JUNE 28, 2013

The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. Ratings on other countries and companies are more likely to improve than deteriorate. Position yourself in market segments that will grow.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

MAY 24, 2012

Commercial microfinance organizations are perhaps the best-known hybrid organizations, but social entrepreneurs now use hybrid models to address a diverse set of social issues that includes hunger, healthcare, economic development, environment, education, housing, culture, law, and politics.

Entrepreneur 15

Entrepreneur Microfinance Market Segmentation Incubator 15

Harvard Business Review

JULY 25, 2013

Plastering Louis Vuitton''s LV or Gucci''s G all over their products was critical for those companies to earn premium prices. Markets change much faster in developing nations than they do in developed countries, as these examples show. Emerging markets are pretty diverse. It''s different today. What do suppliers think?

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

FEBRUARY 4, 2013

How many analyses were required to complete that market segmentation report? What type of competitor analysis are you doing in order to evaluate that market? Some companies have organized their knowledge workers to achieve that visibility. At an individual level, we often think of it as hours spent on a task or project.

Market Segmentation 8

Market Segmentation Operations Project Report 8