Harvard Business Review

AUGUST 29, 2012

He and his team are in the midst of transforming Farmland Foods from a supply/commodity company into a demand-driven innovator. Second, the standard methods that consumer packaged goods companies use to innovate and market new products don't work as well because they are intrinsically more verbal and written.

Dunning 13

Dunning Wilde Marketing Innovation 13

Harvard Business Review

OCTOBER 31, 2013

By now it’s generally accepted that if senior leaders suffer from cognitive biases their decisions can severely undermine company performance. Take the recent case of JC Penney, which hired and abruptly fired its CEO, Ron Johnson , after the major changes he instituted took the company from bad to worse.

Management 8

Management How To Dunning Mission Statement 8

Harvard Business Review

OCTOBER 13, 2015

Imagine you run a retail store and hire a leafleteer to distribute handbills to attract new customers. How leading companies connect with customers. Suppose your company is fortunate enough to enjoy popularity with a given demographic group — say, 40% market share among men aged 18 to 25. Insight Center. consumer auctions.

Marketing 8

Marketing Affiliate Marketing Advertising Dunning 8

Harvard Business Review

DECEMBER 6, 2012

Online retailers are able to offer — via FedEx, UPS, and even the U.S. Companies such as Bloomberg, Experian, Dun & Bradstreet already sell raw information, provide benchmarking services, and deliver analysis and insights with structured data sources. Map services from Google, Microsoft, Yahoo!

Business Model 9

Business Model Dunning Advertising Content 9