Company Ethics Hammer Technology 
CoachStation
MARCH 7, 2016
What – This is what the company does to fulfill that core belief. Sounds simple, but what Sinek found is that most companies do their marketing backwards. Most of these companies neglect to even mention why they do what they do. Personally and professionally I am influenced heavily by my ethics and standards.
Harvard Business Review
NOVEMBER 13, 2012
Shifting from Drucker's erudition and measured tone to Hammer's revolutionary and provocatively violent declarations ("don't automate, obliterate") was a bit dizzying. In better times, companies are attracted to ideas that help them do their work more effectively. Tune Your Idea to the Zeitgeist. Link the New to the Old.
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