Company Ethics Human Resources Marketing 
Mark Sanborn
FEBRUARY 10, 2024
I’ve condensed this research into what I call the “Lucky 13” (I’m not superstitious): critical elements that set apart leading companies like Apple, Amazon, Google, and Microsoft. Innovation isn’t just the breakthrough concepts which often sets the course for extraordinary companies, but ongoing innovations small and large.
In the CEO Afterlife
APRIL 24, 2017
The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. The Campbell Soup Company has been doing more and more for decades. Nike began as a shoe company. Nike is a Do Less Better company.
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Mark Sanborn
FEBRUARY 10, 2024
I’ve condensed this research into what I call the “Lucky 13” (I’m not superstitious): critical elements that set apart leading companies like Apple, Amazon, Google, and Microsoft. Innovation isn’t just the breakthrough concepts which often sets the course for extraordinary companies, but ongoing innovations small and large.
Chart Your Course
AUGUST 20, 2016
More than half of all Americans are female, yet this gender split is not reflected in today’s job market, especially in more executive-level roles. There is a large body of research indicating the organizational, marketing and financial benefits of an equitable gender mix in management and worker-team groups. Critical Mass.
Skip Prichard
FEBRUARY 19, 2020
“Companies in which leaders at every level nurture a culture where employees can develop a sense of ownership in what they do are the companies that excel.” There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. ” -Stan Silverman.
In the CEO Afterlife
DECEMBER 7, 2014
A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Don’t for a minute think that Kraft’s top tier profit returns will be deflated by the recent split into two companies. The strategy I’ve grown to love and count on over a 45-year career is do less, better.
In the CEO Afterlife
OCTOBER 30, 2011
by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. Years ago I had the displeasure of consulting for a Canadian natural gas company. acquired this misguided company.
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