Differentiation’s Arch Enemy: Price
In the CEO Afterlife
DECEMBER 11, 2012
Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. Henkel, their competitor blew the whistle on the cartel.
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