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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Some companies brand exceedingly well. This top management ethic is essential to brand resilience. Panic has set in.

Brand 260
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Be an Advocate for Yourself :: Women on Business

Women on Business

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. Companies now understand the impact of diversifying their talent pool, especially in leadership roles. Broaden your influence outside the company.

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Sleepless in Silicon Valley: What Keeps CEOs Up At Night

HR Digest

L-R): Anthony Horton, Chris McCarthy, Stephanie Neal In a recent interview, OpenAI CEO Sam Altman revealed a startling confession: the architect of ChatGPT, a revolutionary language model capable of holding nuanced conversations and generating creative text formats, often struggles to sleep.

CEO 52
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3 Qualities of a Great Mentor

Steve Farber

Marina Lau, a senior marketing manager at JotForm, says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence. I needed to build my ability to think about broad impact,” said Dadzie, the VP of HR for a Fortune 500 company. “As

Mentor 74
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3 Qualities of a Great Mentor

Steve Farber

Marina Lau, a senior marketing manager at JotForm , says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence. I needed to build my ability to think about broad impact,” said Dadzie, the VP of HR for a Fortune 500 company. “As

Mentor 40
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Navigating an Office Without Formal Processes

Harvard Business Review

You just changed jobs from a highly structured, corporate company to a much more casual environment. If you’re entering such a company from a more rules-driven company, do you have to change – and how much? Here are four principles to follow when navigating a new, less structured company culture. What the Experts Say.

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How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. Whereas Gerstner famously declared "the last thing IBM needs is a vision," Palmisano had a clear vision for the company. Directness.