The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.
In the CEO Afterlife
JUNE 6, 2011
Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth. But, compared to last November, the share price is up by 30%. Human Resources.
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