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The Small Business Advantage

Six Disciplines

The result is slower and often lower-quality decisions. In small businesses, however, there are fewer decision-makers, and they’re so close to customers, employees and daily operations that they can get a sense of whether a decision is right or wrong very quickly. Customer Intimacy.

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The Small Business Advantage

Six Disciplines

The result is slower and often lower-quality decisions. In small businesses, however, there are fewer decision-makers, and they’re so close to customers, employees and daily operations that they can get a sense of whether a decision is right or wrong very quickly. Customer Intimacy.

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Invest in Proprietary Data for Competitive Advantage

Harvard Business Review

Translating those insights into profitable new and improved services and sustained competitive advantage is another matter altogether. Without such data it is simply too easy for competitors to let you do the hard work of innovation, then copy your insights and erode your competitive advantage.