Competitive Advantage Management Storytelling Stress 
Michael Lee Stallard
MAY 11, 2016
Recognizing the positive effect that a strong sense of connection in a culture has on employees, ABC News senior management formed a committee to think “out of the box” about ways to show people they are appreciated, encourage them to take breaks for self-care, and offer settings for them to connect with colleagues. You May Also Enjoy: .
Harvard Business Review
AUGUST 10, 2016
In fact, recent research in neuroscience has indicated that social needs are managed by the same neural networks as primary survival needs such as food and water. Therefore, creating a wide sense of belonging can become the competitive advantage for any company. Storytelling means two things. Pay attention. Share stories.
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