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How Apple Broke the PR Rules — And Got Away With It

Harvard Business Review

This is a fact of life for every wireless phone. Don't create expectations with a media event. It took a couple more weeks after that email, but Apple announced a press conference for mid-July to address "AntennaGate."' Of course, this was the type of media event that built expectations.

PR 15
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Today's CIO Needs to Be the Chief Innovation Officer

Harvard Business Review

The old way was information management; the new way is information intelligence. The old way was IT systems management; the new way is platforms that enable new value chains and integrated ecosystems. The old way was cost management; the new way is driving business transformation and accelerating growth. IT management'

CIO 8