Partnership: A Crucible for Innovation
Lead Change Blog
SEPTEMBER 17, 2015
Luca de Meo, as head of marketing at Volkswagen AG, created a series of two-day events called Marketing Works! When teams say, “We want to be/are the best,” it is generally a recognition of an externally conferred designation, a championship status they are either striving for or have attained.
Let's personalize your content