Strategy Driven

DECEMBER 14, 2020

Determine your Potential Market. If its market share or product offering is too strong and stable, it will be more difficult to enter the market. Part 3 Creating a Marketing Plan. If your uptime is close to zero, you need to consider how to use social media effectively. How many people actually use what you offer?

Venture Capitalist 103

Venture Capitalist Budgeting Finance Advertising 103

Harvard Business Review

JULY 27, 2017

Gimmy’s insight was that the key to overcoming these challenges and to improving corporate co-innovation is not for companies to compete more effectively with private venture capitalists or accelerators, but to focus on what they can offer to top startups that others cannot. Top startups already have market leading solutions.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

MARCH 8, 2012

Recently, I had the privilege of moderating a conference of global entrepreneurs and venture capitalists in Mumbai — an event called Founders Forum India. As unit economics enable ever cheaper smart phones (the lowest price in the market is now $65), their penetration will rise.

Venture Capitalist 13

Venture Capitalist Entrepreneur Conference Wireless 13

Harvard Business Review

MARCH 2, 2015

In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.

Case Study 8

Case Study Incubator Marketing Real Estate 8

Harvard Business Review

JANUARY 4, 2013

I'm all for taking the time to meet interesting new people (that's why I make a point to go to conferences like Renaissance Weekend. I was recently talking with Jeffrey Bussgang , a prominent Boston venture capitalist. She had also started following me on social media and frequently retweeted my messages.)

Venture Capitalist 8

Venture Capitalist IPO Career Follow-up 8

Harvard Business Review

FEBRUARY 3, 2015

Attend a conference you have never before attended. Learn more about how she uses social media. Get in touch with a venture capitalist. Learn more about your market value. Consider why incumbents rarely lead the way in new products and services. Meet at least three new people. Follow up with them afterward.

How To 8

How To Diversity Letter Learning-by-Doing 8

Harvard Business Review

JULY 14, 2011

Eight years ago, it was important for me to get to know marketing and sales leaders in other companies as we were rebuilding these functions. Attend a conference you have never before attended. Learn more about how he or she uses social media. Get in touch with a venture capitalist. Meet at least three new people.

Venture Capitalist 13

Venture Capitalist Innovation Travel Operations 13