Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? In short, it works.

Marketing 50

Marketing Press Release Consultative Brand 50

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 2, 2015

In 2012, Congress gave the FAA until 2015 to develop rules for military, commercial, and privately-owned drones to operate in U.S. Drone operators will be regularly required, for example, to pass a written test, but won’t, as rumored, need to obtain a pilot’s license. But are the delays justified?

Transportation 8

Transportation Proposal Technology Press Release 8

Harvard Business Review

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

JUNE 17, 2016

Standing on stage on September 9, 2014 at Apple’s Worldwide Developer’s Conference (WWDC), Tim Cook announced, “We’ve created an entirely new payment process, and we called it Apple Pay.” An Apple press release claimed the new service would “transform mobile payments.”

Retail 8

Retail Business Model Press Release Strategy 8