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Create Shared Value with a Trampoline Approach

Harvard Business Review

An approach that turns societal challenges into new markets. Creating shared value , a paradigm for how companies engage with society pioneered by Michael Porter and FSG, captures this trampoline mentality very well. Which of these are impeding growth (or representing untapped markets)? But trampolines propel things forward.

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Google Glass Failed Because It Just Wasn’t Cool

Harvard Business Review

It was hailed as the greatest product since the iPod … the wheel … the car. Google Glass’s failure was a story of a visionary product utterly failing to be cool. As Apple, Warby Parker, Net a Porter, and Shinola all know: Cool is perhaps the crucial factor in the success of new products.

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HBR's Best Videos, Infographics, Podcasts, and Slideshows of 2011

Harvard Business Review

First off, our most popular podcast this year was Justin Fox's interview with Bob Pozen, " Productivity Secrets of a Very Busy Man." Our most-watched video was " Rethinking Capitalism " with Harvard Business School professor Michael Porter. Wish You Worked Here: Beautiful, Productive Office Spaces. Audio podcast.

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Avoid the Deadly Temptations that Derail Innovators

Harvard Business Review

In its first year, the venture landed two almost-committed pilot sites and a prospect pipeline for a multi-billion-dollar market. Strategy is what you don''t do, not just what you do , as my HBS colleague Michael Porter has said. If you want to reach full potential in the domestic market, hold off on international forays.