Remove Conflict of Interest Remove Goal Remove Marketing Remove Objective
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Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

Consider: Employees, entrepreneurs, and agency partners have flooded the site, pasting in marketing copy for every company product, adding the official bio for each and every senior executive, and including voluminous details of every CSR initiative to their organization’s corporate page. Communication Public relations'

PR 8
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The Best Ways to Discuss Ethics

Harvard Business Review

For instance, leaders may stress the importance of reaching specific financial goals by a given date. For instance, the codes of conduct of many companies include statement such as "employees must avoid conflicts of interests" or "employees may not improperly use any company assets.".

Ethics 12
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What You Can Do to Improve Ethics at Your Company

Harvard Business Review

Leaders in the study reported having to implement staff reduction targets, dispose of big businesses in major markets, and lead mergers and acquisitions. Some of these activities included inherent conflicts of interest; others simply caused leaders to have to act counter to their values (loyalty, for example).

Ethics 9
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The Steep Psychological Price of Starting Your Own Company

Harvard Business Review

In this glowing yet skeptical-in-all-the-right-places article, Jason Fagone introduces readers to the SpeedForm, a shoe made in a bra factory that just might be Under Armour''s best chance at chipping away Nike''s 40% hold on the athletic shoe market. Plank says the shoe is cheap enough to be made in the U.S. —Andrea Ovans.

Price 8
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Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

If a user agreed to the noble goal of free connectivity for their fellow citizens, they were directed to tell their Member of Parliament to support Facebook’s developing world program: Internet.org seeks to connect billions of people in the developing world to the internet. The companies own the access to the channels of communication.

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The Big Picture of Business – Business Lessons to be Learned from the Enron Scandal

Strategy Driven

Many of those investigating Enron had received campaign contributions from the company, yet kept maximum objectivity. When goals are only in financial terms, the company is disproportionately lopsided. In their marketing, accounting and auditing firms claim to be full-service business advisors, in order to get business.