Roundtable Talk

NOVEMBER 17, 2010

.” “The key to happiness is building lasting relationships.&# “Creativity can flourish within sensible financial limitations.” Collaboration does not = consensus.” “The Management is not a science, it is an art.”

Management 48

Management Simon COO Blog 48

Harvard Business Review

JULY 23, 2013

As they wrote: "It''s hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. The marketing guru Seth Godin recently announced that content marketing "is all the marketing that''s left."

Brand 8

Brand Globalization Advertising Storytelling 8

Harvard Business Review

JANUARY 19, 2012

To qualify as a trend, something must represent an emerging consensus. Seth Godin suggests that even time could be made more local. A trend, for anthropological purposes, has to be a change in how culture defines how we see and act in the world. Novelties come and go. Keates certainly believes there's a trend here.

Trends 13

Trends Glocalization Advertising Godin 13