Construction Goal Marketing Parcell 
Harvard Business Review
JULY 22, 2015
Enrollment in learning programs has surged over the last few years to generate a global executive education market of over $70 billion a year. People are also being asked by their bosses or HR to attend conferences, read case studies, watch videos, and try their hand at simulations, all with the goal of picking up new ideas and techniques.
Harvard Business Review
OCTOBER 20, 2014
For example, if you sell a service that you’ll be delivering for the next twelve months, the costs and revenues are supposed to be parceled out over those twelve months, regardless of when the cash changes hands. Which is exactly the kind of business that Jeff Bezos and his colleagues have constructed at Amazon over the past decade.
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