Construction Goal Marketing Presenteeism 
Harvard Business Review
JULY 6, 2016
One of the most overlooked aspects of this challenge is the makeup of the Kingdom’s talent pool, and other domestic labor market realities. Reform in those areas will prove to be a key factor in whether Saudi Arabia can achieve its long-term economic goals. Education is the starting point.
Ask Atma
JANUARY 2, 2011
And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.).
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