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The Type of Purpose That Makes Companies More Profitable

Harvard Business Review

We constructed a measure of corporate purpose within a sample of 429 U.S. The primary benefit of this dataset is that it allows us to construct measures across a diverse set of companies based on actual employee beliefs about their employer. The actual purpose of the company can differ wildly across companies.

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London Succeeds in Its Olympic Trials

Harvard Business Review

London was announced as host city on July 6, 2005 to wild celebrations. This is not even a marketing partnership. 90% of construction for the Games is already complete, with many test events under way. Challenge your team to align and share goals. The brief has been challenging since the start.

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Calculate How Much Your Company Should Invest in Innovation

Harvard Business Review

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? Let’s start with the question of what year you should be targeting.

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Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient. Or is there a bigger, more resonant, and fundamentally worthier goal we could — and should — be pursuing, like ensuring no human being goes thirsty?"

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What One Company Learned from Forcing Employees to Use Their Vacation Time

Harvard Business Review

Travel Association and GfK, a market research firm, just over 40% of Americans plan not to use all their paid time off anyway. Work objectives, goals, and deadlines are demanding. There were two points of constructive feedback that came back from the test: Frequency was too high. Would it help if we got more paid vacation?

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Why Google Fiber Is High-Speed Internet’s Most Successful Failure

Harvard Business Review

Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. In the Big Bang Disruption model, where innovations take off suddenly when markets are ready for them, Google Fiber could be seen as a failed early market experiment in gigabit internet access.

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The President’s Policy Changes Are Already Hurting U.S. Innovation

Harvard Business Review

The executive orders he has signed in his first two weeks in office (and the manner in which those orders have been issued) already undermine that goal. Trust is necessary whenever data is involved, and wild swings in policy will inevitably erode trust in the United States. locations like Silicon Valley and New York.