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The Type of Purpose That Makes Companies More Profitable

Harvard Business Review

We constructed a measure of corporate purpose within a sample of 429 U.S. The primary benefit of this dataset is that it allows us to construct measures across a diverse set of companies based on actual employee beliefs about their employer. The actual purpose of the company can differ wildly across companies.

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Calculate How Much Your Company Should Invest in Innovation

Harvard Business Review

To get everyone to agree on a realistic goal, we suggest picking a year far enough in the future that people feel safe discussing what needs to happen by that time but not so far away that uncertainty about technological or market developments would render a discussion meaningless. Once again this sounds straightforward.

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Why Google Fiber Is High-Speed Internet’s Most Successful Failure

Harvard Business Review

But what if the company’s goal was never to unleash the disrupter itself so much as to encourage incumbent broadband providers to do so, helping Google’s expansion in adjacent markets such as video and emerging markets including smart homes? Seen through that lens, Google Fiber succeeded wildly.

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The President’s Policy Changes Are Already Hurting U.S. Innovation

Harvard Business Review

The executive orders he has signed in his first two weeks in office (and the manner in which those orders have been issued) already undermine that goal. This week a European technology business I’ve invested in was due to come to San Francisco, where I live, to launch its first product targeted at the U.S.