Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach. Meanwhile, Eric Ries, is using his new book, The Lean Startup , to experiment with the marketing principles he espouses in its pages.

Ries 9

Ries Godin Marketing Strategy Brand 9

Harvard Business Review

DECEMBER 15, 2011

She wanted me to be a part of a professional development event she was organizing in her city, featuring several speakers and consultants. As Eric Ries points out in his new book The Lean Startup , developing the best code or building the best product in the world is meaningless if your customers don't end up wanting it.

Ries 19

Ries Budgeting Magazine Conference 19

Harvard Business Review

APRIL 2, 2013

They have marketing departments retaining outside social media consultants. Looking to develop and launch our business, we set our sights on one particular network — StockTwits. They want to understand Twitter. They want reports on their Klout scores.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

APRIL 30, 2014

The consultant Dev Patnaik of Jump Associates points out that many of today’s larger, well-established companies “were designed on a military model” with a hierarchical structure and top-down management. Ries points out that at most companies, “the resources flow to the person with the most confident, best plan.

Company 8

Company Ries Christensen Innovation 8

Harvard Business Review

APRIL 27, 2015

Executives read the same trade magazines, go to the same conferences, and talk to the same consultants. What makes it useful, though, is the understanding that has developed over time as these criteria have been used to determine which ideas are truly innovative and which aren’t. After a while, they all think alike.

Innovation 8

Innovation Company Engineering Supply Chain 8