Strategy Driven

JULY 7, 2013

Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.

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Forrester Report Resources Business Intelligence 64

Strategy Driven

AUGUST 11, 2013

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. This content is intended for personal and non-commercial use only.

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Trends Resources Marketing White Paper 59

Strategy Driven

DECEMBER 29, 2013

How to use channels, technology, and other strategic choices to improve your customer service. This content is intended for personal and non-commercial use only. Relate Articles: Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement. Read on to discover: Myths of customer service.

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Resources White Paper Forrester Newsletter 50

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

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B2B Forrester Media Content 20

Harvard Business Review

SEPTEMBER 11, 2017

companies can’t fill their open positions, according to a McKinsey Global Institute study that found that analytical, engineering, and management roles are the hardest to fill. Winning in the future will require a rigorous approach to accessing and managing independent workers. For instance, 40 percent of U.S.

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Content Katz Forrester Budgeting 9

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

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B2B Forrester Telemarketing Media 8

Harvard Business Review

SEPTEMBER 20, 2016

The key to identifying and addressing at-risk employees before a breach or incident occurs is to focus as much on understanding and anticipating human behavior as on shoring up technological defenses. The opportunity for using psychological content analysis in the corporate workplace is vast.

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Forrester Shaw Absenteeism Analysis 8