Content Forrester Marketing Technology 
Strategy Driven
JULY 7, 2013
Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.
Modern Servant Leader
JANUARY 17, 2013
Commerce and Content. Will Social Media, eCommerce and Content, Localization and Mobility help or hurt your decision? The Digital Marketer: Benchmark & Trends Report 2012. Forrester Research: US Cross-channel Retail Forecast 2011 to 2016. Forrester Research: US Online Retail Hits $200 Billion.
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Strategy Driven
AUGUST 11, 2013
Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing. This content is intended for personal and non-commercial use only.
Strategy Driven
DECEMBER 29, 2013
How to use channels, technology, and other strategic choices to improve your customer service. This content is intended for personal and non-commercial use only. Relate Articles: Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement. Read on to discover: Myths of customer service.
Harvard Business Review
APRIL 24, 2018
But the market is in turmoil , despite attempts to suggest it’s business as usual , because that proportion has dropped in recent years. Further, we expect the calculus to continue: As more content becomes available, more households will find it worthwhile to drop traditional pay TV and merely stream.
Harvard Business Review
NOVEMBER 8, 2016
Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.
Harvard Business Review
APRIL 17, 2015
“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.
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