First Friday Book Synopsis
AUGUST 27, 2011
Here is an excerpt from a profile of Birgit Neu (COO, Corporate Development, Global Banking and Markets, HSBC) written by Melissa J. Anderson (New York City)) for The Glass Hammer, an online community designed for women executives in financial services, law and business.
Harvard Business Review
MARCH 21, 2011
I was so confident in her idea that I convinced my former university professor husband to act as COO for the start-up, and we invested not only encouragement, but cash. What I learned from this disastrous magazine venture is that we need to do a thorough SWOT analysis not only on the market opportunity, but also on our partners.
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