Three Innovation Lessons From India's Titan Watches
Harvard Business Review
OCTOBER 3, 2011
"We were too busy being strategic to do something obvious," said Mr. Harish Bhat, the COO of the Time Products division of Titan Industries Limited. When a leap of faith is shared by the senior leadership team, it is that much easier to take.". For example, Titan's research suggested that as few as 20% of Indian females owned watches.
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