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The Dreaded Performance Review | You're Not the Boss of Me

You're Not the Boss of Me

Performance assessment is a cooperative thing In order for a performance assessment to be effective, both the leader and the individual must participate. I wonder what we might we invent if we threw out the whole idea of a PR Process as “the&# answer? What has to be present for a PR system to actually work? So, what to do?

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Content Marketers Should Find Spokespeople Outside the C-Suite

Harvard Business Review

These abilities lend themselves well to content creation, and the team members who possess them tend to be more cooperative and effective in creating thought leadership content. With traditional PR, major risks usually include the author of an article misquoting your company rep or a message getting taken out of context.

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Successful Leadership Is Not One Size Fits All

Coaching Tip

There's no denying the PR value of a star. GE is known for its diversity and ability to function competitively in many markets. At HCL Technologies, and India-based IT company, the corporate culture springs at least partly from a broader Asian idea of cooperative action. Here, diversity in the decision-making fits the terrain.