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(20 Steps to) Effective Media Relations

Women on Business

FEBRUARY 6, 2013

Be open and cooperative. You’ll have plenty of nervous energy. Don’t kid yourself, there’s nothing good about bad PR. My humble advice below. Implement. The truth always rises to the top. Don’t lie. Personalize your organization. You’re not on a job interview. Show a little personality.

Media 232
Media Advertorial Press Release PR 232
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Successful Leadership Is Not One Size Fits All

Coaching Tip

JANUARY 27, 2011

There's no denying the PR value of a star. At HCL Technologies, and India-based IT company, the corporate culture springs at least partly from a broader Asian idea of cooperative action. With a single goal and clear path, one person's energy and vision can lift a whole enterprise into the top levels.

Succession 113
Succession Welch Leadership Diversity 113
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