Core Competence Ethics Innovation Long-term 
Harvard Business Review
JUNE 7, 2012
Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. Have we engaged our references and advocates in long-term relationships?
Harvard Business Review
JUNE 7, 2012
Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. Have we engaged our references and advocates in long-term relationships?
Harvard Business Review
OCTOBER 18, 2011
They go by names like corporate social responsibility, sustainability, shareholder advocacy, social assessment and auditing, consumer action, government regulation, leadership development, ethics, realignment of incentives , attracting long-term investors , creating shared value , and more. treating suppliers as partners).
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