Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? Have we engaged our references and advocates in long-term relationships? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer?

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? Have we engaged our references and advocates in long-term relationships? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer?

Reference 13

Reference Tips Media Case Study 13

Harvard Business Review

OCTOBER 18, 2011

They go by names like corporate social responsibility, sustainability, shareholder advocacy, social assessment and auditing, consumer action, government regulation, leadership development, ethics, realignment of incentives , attracting long-term investors , creating shared value , and more. treating suppliers as partners).

CEO 12

CEO Incubator Supply Chain Entrepreneur 12

Strategy Driven

MARCH 11, 2011

Executives never stayed long. These observations are intended to contextualize the Enron case studies in broader terms than were reported in the news media: Conditions Which Allowed It to Occur. Core Business. Enron (like many other companies) got into areas beyond their core competencies. Accounting.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57