Patagonia's Provocative Black Friday Campaign
Harvard Business Review
NOVEMBER 23, 2012
Some months after the launch, while at Google's offices, Randy presented the idea again but met with significantly less resistance. You might be thinking, "Okay, this was just a savvy PR move." The well-known article on core competencies by Prahalad and Hamel (1991) best defines and lays out this rigorous task.
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