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A Kodak Moment to Reconsider the Value of IT

Harvard Business Review

High-value functions such as infrastructure development and database administration were retained; others, including PCs, networks, and mainframes, were outsourced. But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services.

CIO 9
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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business Review

Vail Resorts remade their entire marketing strategy with a program called EpicMix. These changes fundamentally require rethinking strategy, organization, investment, and measurement. In many organizations, marketing comes after product development.

Brand 8
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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic leaders want both government and business to invest in developing a relationship with the community that embraces their cultural relevancy. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic leaders want both government and business to invest in developing a relationship with the community that embraces their cultural relevancy. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5