Remove Cost Center Remove Innovation Remove Marketing Strategy Remove Strategy
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A Kodak Moment to Reconsider the Value of IT

Harvard Business Review

But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services. It's easy to fall into the Kodak trap, especially in austere times when there's almost overwhelming pressure to cut costs.

CIO 9
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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies.