Harvard Business Review

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. Survey respondents show more loyalty to usage brands.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

OCTOBER 4, 2012

Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. Think profit center, not cost center. I witnessed this first-hand as I attended three of the events.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. Think profit center, not cost center. I witnessed this first-hand as I attended three of the events.

Policies 8

Policies Short-term Education Diversity 8