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How to Compete When IT Is Abundant

Harvard Business Review

The original IT department was formed to centralize a unique expertise that could purchase, implement, and manage technology in the enterprise. Rather than serving as an adjunct to the core business, or merely a cost center, IT is becoming intrinsic to the very products and services that every company offers. Why is this?

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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

You’ll often find customer relationship management within marketing, budgeting within finance, supply-chain management within operations, outsourcing within procurement, training within HR, and new product development within R&D. The functional model of organization dates back to the 1850s.

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A Case for Why Health Systems Should Partner with Pharmacies

Harvard Business Review

Those relationships are successful because they build on five realities in population health management. The overwhelming majority of health care costs involve managing patients with chronic conditions such as diabetes, heart disease, and asthma. Insight Center. Measuring Costs and Outcomes in Healthcare.

System 8
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How Cloud Computing Is Changing Management

Harvard Business Review

Theories and practices of management often spring from the opportunities created by new technologies. Client-server technology begat enterprise resource planning systems, and the consequent system-wide visibility that was required for what we call business process management (BPM). yagi studio/Getty Images.

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Why Marketing Needs Closer Ties to IT

Harvard Business Review

As marketing continues to shift and improve, we’ve come to rely on IT to provide expertise on current technology and, perhaps more importantly, to provide a road map that shows where technology will lead, where integration is critical, and how to make the best use of increasingly sophisticated tools. This means being more strategic.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center. trillion by 2015, according to a recent Nielsen report.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center. trillion by 2015, according to a recent Nielsen report.