Cost of Capital Goal Innovation Short-term 
Harvard Business Review
OCTOBER 10, 2017
A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. Even if executives try to prioritize it, innovation often gets crowded out by more “urgent” short-term pressures.
Harvard Business Review
SEPTEMBER 13, 2017
But we recognize that, in many businesses, resources are often allocated according to short-term, bottom-line pressures. We set about investigating the financial costs and benefits of the uptake of sustainable and deforestation-free beef by ranchers, slaughterhouses, and retailers in Brazil. Marfrig stands to gain between $1.3
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