Cost of Capital and Human Resources

A Refresher on Marketing ROI

Harvard Business Review

JULY 25, 2017

Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. For example, do you include just the cost of the media, or do you also include the investment of staff time to create the ad?

ROI

ROI Marketing Marketing Mix Short-term

The Case for Investing More in People

Harvard Business Review

SEPTEMBER 4, 2017

This has not only resulted in less investment in human capital but has also delivered lower total shareholder returns despite a period in which the cost of capital (and thus the cost of investing for growth) has been extraordinarily low.

Human Capital

Human Capital Kaizen Agility Energy

Leadership Digital

A Refresher on Marketing ROI

The Case for Investing More in People

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