Remove Cost of Capital Remove Marketing Remove Porter
article thumbnail

The Basic Principles of Strategy Haven’t Changed in 30 Years

Harvard Business Review

The basic principles are: If you want to earn above the cost of capital (if you want to create value), you must get a higher return on your efforts than the average competitor. Porter had it figured out in the mid-1980s.

article thumbnail

Desperately Seeking Simplicity

Harvard Business Review

I heard it in a session led by Professor Michael Porter and Dean Nitin Nohria of the Harvard Business School who were sharing a research project on declining American Competitiveness. An example was a discussion session of tired-looking European finance ministers, defensive and elusive about the speed of acting on the Euro crisis.

article thumbnail

The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits.