Cost Discount Human Resources Marketing 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
In the CEO Afterlife
MAY 20, 2014
Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. I’m not referring to a bunch of “buy one get one free” promotions or deep discount sales events. A good leader costs as much as a bad one. Leadership. Creativity.
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Strategy Driven
SEPTEMBER 24, 2021
A company gains access to new markets by taking over or fusing with other businesses. Effective branding enables you to cut marketing and advertising costs. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Does word-of-mouth marketing really work?
Women on Business
JANUARY 15, 2011
Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.
HR Digest
DECEMBER 16, 2020
So in the long term it makes sense to have an in-house HR department, as it is more cost effective and efficient. Startups rarely have a dedicated HR staff, and often there’s one person handling all human resource affairs such as hiring, payroll, benefits and compensation, grievances, and other employee-related tasks and queries.
Strategy Driven
DECEMBER 2, 2019
But businesses need to provide it in moderation and not at the cost of the human experience. Poor customer service dramatically causes loss of sales, decline of company reputation, lack of new customers and referrals, increased discounting, lower morale, higher turnover — all further perpetuating a poor customer experience.
Women on Business
JANUARY 19, 2011
It costs 5 to 10 times more to attract a new customer than it does to keep an existing one. Let me share a few statistics to support this point: 65% of your business comes from existing customers—over half of your business is repeat customers—or at least it should be.
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