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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

Price 133
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. Over the long haul, the specialty/expert image is critical to high prices and high margins. Human Resources.

Strategy 234
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Nine Rules for Employee Engagement

Chart Your Course

Results range from happier customers to higher profits and stock prices, to lower health care costs. Moreover, experts say employee engagement is doubly important in times of economic recession, uncertainty or boom, because this is when the human element differentiates those who fail, survive or thrive. Telecommute Option.

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How to Ignite and Sustain Organizational Growth

Skip Prichard

James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Reputation drives your ability to attract new customers, retain those you have, and even to increase your prices.

How To 112
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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see. But there is a bottleneck and it isn’t the multi-million dollar price tag. Human Resources. Leadership.

CEO 112
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Building Customer Loyalty :: Women on Business

Women on Business

It costs 5 to 10 times more to attract a new customer than it does to keep an existing one. Let me share a few statistics to support this point: 65% of your business comes from existing customers—over half of your business is repeat customers—or at least it should be.

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The Importance of Testing in an E-marketing Campaign

Women on Business

Some of the things you should vary and test are: • Promotion offered • Price • Free offers • Graphics • Free Trial • Color • Font • Mail Format • Length • Day and time of emailing • Subject lines and body copy • Response device (reply to email, visit website, etc.) Even though we are bombarded with thousands of emails per.

Marketing 162