Cost Management Marketing Schein 
Lead Change Blog
MAY 5, 2017
Whether you’re a leader trying to market your product or service or that same leader wanting to effectively lead your team, having good relationships with others is crucial. These are people who typically cost you a lot of energy: they feel they have little to give and therefore actively ask for (a lot of) attention.
Harvard Business Review
MARCH 14, 2018
Digital natives who grew up with the Internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases—changing the rules of the game for marketers and product managers. Dental and medical products wholesaler Henry Schein is a good example.
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