Eliminate Slogans, Exhortations and Targets
Deming Institute
APRIL 7, 2016
Watch this short video for a great story illustrating this problem in action: There may be cases in which incentives work only as intended, but I suspect they are relatively rare. Gipsie Ranney, The Trouble with Incentives: They Work. Of course, every other sports team that lost also had such a slogan and didn’t succeed.
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