Harvard Business Review

FEBRUARY 26, 2014

But does it also risk being innovatively insulting, as well? Of course, people should always be respectful—“Golden Rule” and all that. But a larger global innovation insight here demands top management attention. Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.”

Innovation 8

Innovation Early Adopters Management Disruptive Innovation 8

Chartered Management Institute

MAY 3, 2023

Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. We caught up with three of them – Keji Moses , Daniel Chapman and Folashade Bakare – who started their courses in September.

Policies 121

Policies Article Skills Learning-by-Doing 121

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. This is, of course, hardly a new point. A classic example is the Australian Wine Yellow Tail in the USA market, a case that Kim and Mauborgne document fully in their book. Yellow Tail targeted a market of people who traditionally never drank wine.

Marketing 8

Marketing Blue Ocean Strategy Mauborgne Early Adopters 8

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 9

Marketing Advertising Technology Content 9

Harvard Business Review

JANUARY 31, 2013

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. How can you accelerate customer adoption of the best solutions? They encourage viral marketing through early adopters.

Early Adopters 8

Early Adopters Payback Period NGO Influence 8

Harvard Business Review

AUGUST 17, 2012

During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. The same challenge applies to start-ups that market solar lamps in India. Moreover, the market will double in size as literacy and income levels rise. Even in the U.S.,

Venture Capitalist 14

Venture Capitalist Early Adopters Entrepreneur Magazine 14

Harvard Business Review

SEPTEMBER 11, 2013

For example, Drew Houston''s March 2008 Digg video for Dropbox generated 70K signups for a product that hadn''t been released yet — and went a long way in confirming product-market fit. But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

APRIL 11, 2011

A few are entrepreneurial start-ups desperate for closer ties with their early adopter clientele. Without exception, these companies want to be seen as innovative and customer-centric in equal measure. Are they there primarily to learn more about the host's innovation roadmap and strategic aspirations?

Software 14

Software Critical Success Factor Early Adopters B2B 14

Harvard Business Review

SEPTEMBER 11, 2013

For example, Drew Houston’s March 2008 Digg video for Dropbox generated 70K signups for a product that hadn’t been released yet — and went a long way in confirming product-market fit. But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Learning from MVPs.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

MARCH 5, 2014

Of course, identifying Moneyball-like metrics and boosting individual performance remains vital. Of course, the MLB, NBA, NFL and FIFA are hardly perfect analogues to either gigantic global enterprises or Silicon Valley start-ups. How might “teamness” improve the time to market performance of new product development efforts?

Team 8

Team Sports Franchising Conference 8

Harvard Business Review

JULY 27, 2017

Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Gregor and BMW faced a crucial question: “How can the BMW Group, as a company, co-innovate with startups?”

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

APRIL 15, 2013

Now of course, I pretend Twitter struck me as an irresistibly good idea the first time I heard it and that I was an early champion. I have forgotten and concealed the early days, the days in which I had no clue. Whatever our first reaction, we now like to pretend we were early adopters and enthusiasts. Acceptance.

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8

Harvard Business Review

MARCH 31, 2017

Both American Express and P&G are companies that have explored artificial intelligence over the years, and while the technology may have changed, the established yet innovative approaches that these firms take to incorporating new technologies and capabilities continues to evolve. Do most of the work yourself.

Supply Chain 8

Supply Chain Technology System Early Adopters 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. How could this be?, The Digital Disconnect.

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

DECEMBER 21, 2016

The report notes: “where regulatory responses to the addition of AI threaten to increase the cost of compliance, or slow the development or adoption of beneficial innovations, policymakers should consider how those responses could be adjusted…” But regulation can help too, as the administration recognizes.

Policies 8

Policies Report Technology Incentives 8

Harvard Business Review

DECEMBER 2, 2010

Today, Seth Godin examines the challenge of marketing to the world's poor. But of course, every single thing almost never goes perfectly. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital. Triple the U.S. population by three. How do we do that?

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

JUNE 19, 2014

Of course, expectations were high. The smartphone market is dominated by essentially two offerings, Apple phones with the iOS operating system and Samsung/HTC/other phones running on Android OS. To win major market share where even the mighty Microsoft has struggled would take a lot. Did it accomplish its goals?

Early Adopters 8

Early Adopters Public Relations Video Content 8

Harvard Business Review

JULY 12, 2017

This spread of risk, of course, also prevented a merchant from absconding with his ship’s goods and never reuniting with the other traders; he’d have too much to lose. Rather, they can become early adopters of the technology. However, even these commodity offerings can find ways to innovate and survive.

Insurance 10

Insurance Industry Market Penetration Policies 10

Harvard Business Review

SEPTEMBER 26, 2011

Here's how they did it, and how they're using social media tools to become more agile, to share knowledge, and to increase the speed of innovation. Senior executives studied the early adopters and tracked adoption rates in monthly meetings. Unisys CEO Ed Coleman addressed this through leading by example.

Media 15

Media Productivity Products Company 15

Harvard Business Review

MARCH 19, 2015

Perhaps it will help the company quantify its marketing efforts; maybe it will enable employees to track customer data more easily. “You don’t want to send people who are tech-savvy on a course because that’s a waste of time,” he says. “Getting those folks on board early is critical.”

Technology 8

Technology CRM Training System 8

Harvard Business Review

MARCH 14, 2017

Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use. The Explainer: Disruptive Innovation. Early adopters could benefit considerably. Of course, the introduction of one or more blockchain platforms unifying multiple loyalty programs could pose a number of risks.

Loyalty 11

Loyalty Customer Loyalty Travel Hotels 11

Rajesh Setty

SEPTEMBER 27, 2011

Over the course of 2010, the work did gain momentum, and we were joined by many of our readers from around the world who decided to make this resolution their own. By November 2010, we launched the 1M/1M website, including an early version of the premium program. RS: Give us a couple of 1M/1M stories that you think are worth sharing.

Entrepreneur 54

Entrepreneur Stage-Gate Finance Incubator 54

Harvard Business Review

APRIL 8, 2014

IBM saw these online social systems for investing in new ventures and decided they would like to develop a similar system internally for selecting innovative projects. This expansion shows how social networking systems have begun to cross over from the consumer world to corporations to drive innovation.

Software 8

Software CIO Early Adopters Project 8