Course Human Resources Marketing Resistance 
Chart Your Course
APRIL 29, 2013
Whenever changes are made at work- an employee is given a new task or a new way to do a current task- there will be resistance. It’s human nature to resist new responsibilities or rules. Respond to that resistance by outlining and reinforcing an explanation and list of payoffs. Communicate new opportunities.
In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?
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HR Digest
MAY 17, 2024
At the heart of this organizational transformation lies the critical role of Human Resources (HR) professionals. By closely tracking these metrics, HR can identify areas that require additional support or intervention, allowing them to make data-driven decisions and make course corrections as needed.
Leading with Trust
DECEMBER 6, 2022
We all know we need to take time away from work but we often resist. Art says we work for decades, yet for most of us, there are a handful of moments in time that define the course of our leadership career. Creativity/Inspiration. Enjoy Retreat In Order to Advance by Eileen McDargh.
Chart Your Course
FEBRUARY 18, 2013
In today’s tough job market, workers want to be sure their career has a future that fits into the changing economy. While some businesses still resist this trend, modern technology has leveled the playing field for telecommuters and in-office staff. Career Advancement Opportunities. Telecommute Option.
In the CEO Afterlife
NOVEMBER 4, 2012
As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. To resist the urge to self-censor. Now of course we are all suffering from the same affliction. Well of course not. I’m glad I did. And research was the new god. Can’t be done.
Eric Jacobson
DECEMBER 9, 2012
Of course, game plans for embracing consumer IT will vary, but there are some general steps in the process to get HR strategically involved in the selection, implementation and use of social technologies. At Software Advice , for example, Marketing employees recorded video tutorials for various tools we use.
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